For years, golf has been seen as a traditional sport — calm, methodical and slow to adapt to digital trends. But in the last few years, a new wave of content creators have been teeing up and the game is being reimagined. These are the golf influencers — a growing breed of digital personalities turning drives, chips and putts into viral content.
From Tee to TikTok: The Rise of Golf Content
Golf used to be on TV networks with coverage centered around the PGA TOUR, majors, and a few top players. Now it’s being reimagined on platforms such as YouTube, TikTok, and Instagram thanks to influencers who are bringing fresh, often unconventional takes to the game.
This is a trend across sports where fans want behind the scenes access, personality driven content and real time interaction. Golf influencers are delivering on that with relatable content: course vlogs, swing tips, challenge videos, equipment reviews and even lifestyle features like fashion and travel.
Why Golf Influencers Are Booming
Here are the reasons why golf influencers are trending:
1. Accessibility
Golf has always been seen as exclusive and expensive. Influencers have broken down that barrier by making the game feel more relatable. Whether it’s a teenager trying golf for the first time or a mid-handicapper sharing their journey, social media shows golf isn’t just for pros — it’s for everyone.
2. Authenticity
Unlike the polished PGA broadcasts, influencer content is raw and real. Missed putts, bad rounds, windy days — it’s all part of the story. This honesty resonates with people who love the ups and downs of golf as much as the highlights.
3. Engagement
Influencers aren’t just posting content — they’re building communities. Through comments, live Q&As, giveaways and course meetups, these creators are connecting with their followers. This interaction drives loyalty and visibility across platforms.
4. Diverse Voices
From young women promoting inclusivity to retired athletes finding new passion in golf, influencers are bringing new voices to a game that’s long been dominated by one demographic. This diversity is opening up the game to younger, more global audiences.
Golf Influencers Making Waves
Rick Shiels
A former club pro from the UK, Rick Shiels turned to YouTube to share swing tips and equipment reviews. His channel has grown significantly, with millions of subs and sponsorships from the likes of Nike and Garmin.
Good Good Golf
Good Good Golf, a group of young creators produce fun, fast-paced content featuring golf challenges, trick shots and competitive matches. Their chemistry and energy have attracted a huge following, especially among the younger crowd.
Paige Spiranac
A former pro player, Paige Spiranac has become one of the most followed female figures in golf. She mixes golf content with lifestyle, fitness, and advocacy for growing the women’s game — all while smashing stereotypes.
Bryan Bros Golf
Known for their insane trick shots, Bryan Bros Golf have redefined how golf content can be entertaining, athletic and shareable.
The Business Behind the Swing
Golf influencers aren’t just changing how we consume the sport — they’re building real businesses.
Sponsorships, affiliate marketing, branded merch, course collaborations, and even their own digital products are generating real revenue. Golf brands are moving their marketing dollars from traditional media to influencers who can drive sales and shape opinions.
In some cases, influencers are out-earning lower tier professional golfers — and doing so without ever teeing it up in a tour event. This economic model is turning content creation into a real career path in golf.
Influencer vs. Traditional Pro
Some purists will say influencers don’t have the credibility of pros who have “paid their dues” on tour. But the truth is, both have a role to play in growing the game.
Pros show the highest level of skill — the pursuit of perfection. Influencers show the grind, the joy and the humanity behind the game. And in many cases influencers are former pros or high-level amateurs who chose to pivot into content instead of chasing a tour card.
In the end, both celebrate the love of the game. One doesn’t have to replace the other — they can (and do) coexist.
What This Means for the Future of Golf
The rise of golf influencers is a big deal. As more people consume online, personalities will continue to shape how golf grows.
Expect to see:
- More influencer/brand/course/pro collaborations.
- Golf focused digital platforms and creator driven tournaments.
- New content formats, from VR to live streamed matches.
Golf is no longer just country clubs or broadcast channels — it’s in the hands of millions of people around the world, driven by creators who make the game more fun, more inclusive and more inspiring than ever.
Signing Out
Golf influencers are more than just digital entertainers — they’re storytellers, entrepreneurs and ambassadors of the modern game. By mixing authenticity with creativity, they’re helping golf evolve for a new generation of players and fans. Whether you’re a lifer or a curious newbie, there’s a place for you in this growing digital fairway.