Part of running a successful enterprise is keeping up-to-date with the recent trends in your industry. Golf as a sport has come a long way and now has more mainstream exposure than ever before. A lot has changed in the post-Covid era and below we look at the top trends shaping the golf industry outlook in 2023.
The Art of Artificial Courses
Nicklaus Design firm recently announced a partnership with Southwest Greens to build a six-hole synthetic turf course in Hong Kong as golf course design trends continue to evolve. A completely synthetic layout will likely open soon, most probably in arid or desert conditions, as the usage and quality of artificial grass improve yearly.
Golfer Demographics
Millennials currently make up around one-third of all golfers in the United States, which may come as a surprise to the sport’s fan base considering that it is popular with middle-aged and older audiences. Golfers like Rory Mcllroy have contributed to dispelling the myth that the game is only played by older demographics, and 2023 is witnessing a lot of golf interest among youths.
Another notable demographic trend in 2023 is women’s growing interest in golf. According to polls, their participation in the critical novice and junior golfer sectors has also increased. They are particularly interested in off-course golf activities, such as golfing ranges, and account for up to 40% of all off-course players. This is encouraging for golf’s future and commercial prospects since there is more opportunity in 2023 to cater to female consumers with golf apparel and equipment.
More Technology in Golf
The use of technology in golf has grown significantly, both on and off the course. For instance, a lot of golfers now track their strokes using GPS devices to determine the exact yardage needed for each hole. Golf carts now frequently have GPS systems on the course, and players may even schedule tee times and maintain scores using smartphone applications. As technology continues to evolve, golf is likely to become more technologically advanced.
Quicker Events and Courses
One of the most visible developments in golf is a greater desire to shorten competitions to nine holes rather than a full round. Because of job and family obligations, more individuals are drawn to shorter courses and the ability to play fewer holes. This allows golfers to enter the system more quickly, and shorter intervals are becoming more common. Golfers should expect more six- and nine-hole options to supplement classic golf courses.
Healthier Food Options at Resorts and Clubs
Food tastes in society are shifting away from traditional selections and toward healthier alternatives. To accommodate customers’ evolving tastes, bars, clubs, and resorts have modified their craft beer, vegan alternatives, and cocktail menus. Younger millennials, members of Generation Z, and those looking to switch to healthier diets have been drawn in by these developments.