The Srixon AD333 golf ball has been around a number of years and is one of the most loved in the marketplace. But it has been re-released with a slightly altered and performance-enhancing design for 2017.
If you have wondered just how good the AD333 has been down the years, this is easily answered by the fact that it has been the top selling two-piece golf ball for more than a decade. It is the combination of impressive performance and a very reasonable price range attractive to handicap golfers that has driven consistent sales.
Why you might ask, has the ball been re-released if it sells so well and has been a mainstay of the industry for years?
The simple answer is to keep pace with technological development and push the boundaries further in terms of distance and spin levels.
As the makers say, the new Srixon 2017 AD333 golf ball will be “ideal for golfers who demand balanced performance from a more durable, 2-piece offering that delivers the perfect combination of performance, exceptional distance, soft feel and greenside control”—and on that, it should deliver.
At first glance, there are very few obvious differences to older models. The blue wording and arrows on the ball itself have had a minor tweak, as has the text on the familiar blue boxes, but you need to put the old and the new side-by-side to see it properly.
But a quick look under the bonnet, so to speak, unveils where the significant changes have been made. That’s because there are now 14 more dimples than the 2015 edition (the previous version released) with the new AD333 golf ball featuring a 338 dimple design for improved aerodynamics, reduced drag and more distance.
The fine tuning of the AD333 has also resulted in the ball becoming softer too, with a slightly lowered compression of 75 (although not as soft as the Srixon Soft Feel golf ball) thanks to the Energetic Gradient Growth Core technology, which makes it more reactive around the green with spin levels and putting.
It is once again available in both white and yellow colors, and features the third generation of Srixon’s Spin Skin urethane coating on the cover to help maximise spin with shorter irons.
Revealing the reasoning behind the tweaking of the AD333 golf ball, Michael Ross, Senior Product Manager at Srixon, said: “The AD333’s built-in tour technologies should help golfers see great performance in every aspect of their golf game. This is the golf ball for players who seek maximum playability from a more durable, two-piece design.”
There is no doubting that the new Srixon AD333 2017 golf ball is solid-performing and there is no reason not to expect it to be a bestseller again in the coming years. It was already impressive for the cost; the evolution rather than revolution policy means you know exactly what you are going to get with the new Srixon AD333 golf ball—just slightly better than it was before.
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