Titleist are launching a new premium product to the market with the introduction of the Titleist AVX golf balls, which will offer golfers an alternative to the Pro V1 and Pro V1x at the top of the manufacturer’s range.
The Pro V1 and Pro V1x are renowned as being among the best balls in golf with many of the leading professionals on the PGA TOUR and European Tour opting for it as their preferred choice where sponsorship deals do not mean playing an alternative.
For those who are fans of Titleist’s products, a new option is available at the premium end of the golf ball scale, with the AVX set to hit the market in July.
How will the Titleist AVX golf balls differ from the Pro V1?
That is a question most golfers are likely to come up with. In simple terms, the AXV will provide a softer feel than the established number one golf ball and therefore will suit golfers looking for a ball to perform even better around the green.
The AVX will be an all-round ball and offer distance from the tee and with iron shots, much like the Pro V1 does. But significantly, the AVX comes with the promise of lower spin levels and a softer feel around the green. It is likely to give golfers the dilemma of which Titleist ball is right for them.
Titleist’s Research & Development (R&D) team have spent hours, days and months working with golfers across the United States to test the new AVX and the results proved conclusive. The ball does provide distance despite the softer feel to it.
“Golfers have spoken loud and clear about the performance of AVX,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “While our R&D team is constantly exploring new golf ball technologies, only a limited number of prototypes ever make it past the initial machine and player testing phases.
“AVX stood out from the beginning. Ultimately, it was important to let golfers decide whether this golf ball had a place in our line and the results of our test market were emphatic. Many golfers were waiting for a product like AVX—our lowest flying, lowest spinning and softest feeling high performance golf ball—to help them play their best.”
High performance golf ball
The layered construction of Titleist AVX golf balls helps deliver a lower and penetrating flight for maximising distance, yet at the same time reducing spin from irons. A low compression core and a high flex casing layer help create the combined distance and feel of the AVX, while the GRN41 cast thermoset urethane cover and 352 tetrahedral catenary dimple design aid the aerodynamics and ensure durability. It is no surprise that Titleist bill it as “the lowest flying, lowest spinning and softest feeling high performance golf ball in the Titleist line”.
Among the sound bites from golfers who tested the AVX were claims that they “were a full club longer with irons”, that “it felt so soft” and that “the ball was something special”. Time will tell if it will replace the Pro V1 as the number one golf ball or sit alongside it.
See also: TaylorMade Spider Mini Putter Launched