TRUE Linkswear Launches 2020 LUX Series Golf Footwear

true linkswear

TRUE designs shoes to remove the stigma of what a ‘golf shoe’ should be. Why should players spend hundreds of dollars on shoes that sit in the trunk or closet for 8 months out of the year? Why should you have to change shoes in the parking lot? The versatile, and spike-less tread found on all TRUE models is designed to be worn on and off the course. The minimalist design and modern aesthetic pair well with not only golf attire, but business casual, modern, and even beach vibes.

TRUE linkswear, co-founded in 2009 by Jason and Ryan Moore, crafts golf shoes with a simple goal: allowing players to enjoy the walk both on and off the links. The latest addition to the core lineup, the LUX Series, doubles down on that mantra by utilizing new production methods and materials while maintaining the comfort, fit, and feel players have grown to love. Located in the great Pacific Northwest, all TRUE models feature a bit of a PNW edge along with technology geared toward an all-too-familiar condition—rain.

The LUX Series, available in a full-grain leather ($199 on truelinkswear.com) and knit options ($169) sit atop a newly designed proprietary outsole that TRUE dubs ‘Wanderlux’. Following their ethos, the Wanderlux outsole is insanely light, provides optimal rebound, and holds its shape much longer than other shoes. Early adopters who’ve worn the LUX on TOUR rave about how much support and traction they achieve at every point in their game.  One text message received from a TOUR player read ‘This is hands down the best shoes you guys have ever made. Just…wow”.

The LUX Knit, which shattered preorder records, stands to become one of TRUE’s best-selling models in company history. What makes this shoe so unique? To start, the upper is a fully breathable knit/lycra hybrid designed to let air in but keep water out. Golfers who love early morning rounds often experience water and moisture on the turf, before sunshine and warmer temperatures settle in. On other shoe models, this might mean socks and feet get wet in the early morning and stay that way the entire round. Unfortunately, it’s a common problem that leave golfers trekking around in soggy socks all afternoon. “We wanted to create a shoe that really was the best of all worlds,” shared Jason Moore, TRUE President and Partner. “The LUX Knit is the culmination of comfort, style, and performance. We’re really excited to share this shoe with the golf world.”

The ultra-water repellent upper of the LUX Knit fully keeps water out; a promise TRUE backs that up with a 2-year guarantee. The waterproof warranty, found on several featured models, is one of the strongest in the industry. No matter what environment you’re playing in, the LUX Knit is designed to ensure you make it through 18 (or even 36) with your feet and shoes no worse for the wear. In a conscious effort to create a more sustainable take on packaging and design, TRUE ships their shoes in reusable shoe bags that are perfect for a wide variety of uses.

LUX Knit Product Specs

Size availability: 7, 7.5 – 12, 13, 14, 15

Colors: Timeless Grey, Player Black, and Heathered Navy

Price: $169

  • Waterproof, yet breathable knit upper with added DWR (durable water repellent) shell
  • New WANDERLUX midsole technology for superior rebound, energy return, and age defying durability
  • New WANDERLUX interior featuring a snug, padded heel cup and all new super foam insert
  • Reusable LUX shoe bag in lieu of the traditional box
  • Transitional (minimal) drop – (~6mm)
  • Lightweight (11.5 oz) with a premium and rugged durability
  • Tour-tested spike-less rubber tread for aggressive grip
  • Generous natural fit comfortably conforms up to 2E width

TRUE set out to create a shoe for the walking golfer; both professionals and amateurs alike. The mindset was simple – high-quality materials, comfortable design, and performance-based features all hidden within a fashionable silhouette that allows players to take on any adventure. The LUX Series is a total culmination in everything that TRUE embodies, and starting late-Summer, players will be able to experience the difference for themselves. Not only does TRUE offer a full 2-year waterproof warranty, but each model also comes with a 30 day ‘love it or send it back’ guarantee. You can read more about the LUX Knit, along with TRUE’s warranties and guarantees, at www.truelinkswear.com. Snag your pair and #Enjoythewalk with TRUE this summer.

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