Titleist TS4 Driver Launched

Titleist are bringing another new driver to market with the TS4 to be officially launched in June or July, and the latest development is being aimed at golfers looking for a reduction in spin.

It was announced in November last year that the TS2 and TS3 were to be Titleist’s new upgraded version of the popular Titleist Speed range of drivers for 2019, and both have been seen in the bags of tour stars. It might therefore seem a little strange for the TS4 to follow so quickly.

But Titleist are wasting no time when it comes to adding another option to their armoury with the TS4 quickly following on in the coming months as an alternative option for golfers to utilise.

So, what is the difference and reason for bringing out the Titleist TS4 mid-year? The TS4, for starters, will be slightly smaller in size and shape with the key selling point being the fact it offers ultra-low spin performance. While TS2 gets the slogan “Straight. Speed” and the TS3 is “Specialised. Speed,” the TS4 it to be known for “Low Spin. High Speed.”

“TS drivers have exceeded all our expectations both on tour and with golfers around the world,” said Josh Talge, Vice President of Marketing, Titleist Golf Clubs, said of the TS4 which will debut at the Texas Open. “When it comes to driver performance, TS has shown that it’s no longer a one- or two-horse race.

“While we know most golfers find their best fit in a TS2 or TS3 driver, there is a percentage of players out there with distinct performance needs, such as aggressive spin reduction. TS4 is the ultra low-spin that still produces exceptional ball speed. If you want to hit it longer but are having trouble controlling spin off the tee, TS4 was made for you.”

The specifics of the TS4 have seen Titleist reduce the Speed Chassis to 430cc and crafter an ultra-thin titanium crown—which is 20 percent thinner than the Titleist 917 drivers which preceded the TS range—to help increase speed through the air and subsequently ball speed from the tee.

It is the creation of the thinner crown, now more pear shaped than in the TS2 and TS3 models, which has helped the research and development team at Titleist to move the weight of the club head lower and more forward than it other models, with the end results being the reduction in spin levels. It is players producing high spin levels that Titleist are really targeting with the TS4 model.

There is a “thinner, faster face”—the fastest Titleist claim to have ever produced—with the Radial VFT (variable face thickness) helping to deliver impressive ball speeds without sacrificing on the forgiveness, which is the big selling point of the TS4.

Available in 8.5°, 9.5° and 10.5° lofts, the presence of Titleist’s patented SureFit Hosel offers golfers the change to adapt the TS4 to 16 different loft and lie settings. It is that level of flexibility that will really attract golfers to the driver.

See also: Connected Modular Golf Watch Launched by TAG Heuer

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